Media Vista Group appoints broadcast veteran Oscar A. Rodriguez as the new Vice President/ Station Group Manager for WUMN Univision Minnesota and KUKC Univision Kansas City properties. The new responsibilities will include overseeing the broadcast and digital properties of each market.
Oscar has guided WUMN Univision Minnesota as the General Manager since October 2014 and has a total of over 21 years of broadcast experience with stints at the WFDC Univision Washington DC station, WMDO Unimas Washington DC station and Mega Communications Group in Washington DC. A 2014 graduate of the NAB BLT program, active member of the Board of Directors of the Minnesota Broadcast Association and an active member of the Minnesota Advisory Council of St. Jude’s Hospital. “I’m very excited and looking forward to guide the continued growth in each of these two fast-growing Hispanic markets that Media Vista Group represents. We have a great team in place, from ownership to station level members that will maximize our impact in each community and revenue opportunities in each market” Oscar said.
“We look forward to Oscar’s contributions and strategy in 2022 and beyond, in his new role and are very optimistic in the growth of each market as the Hispanic landscape evolves. We are committed in providing the best programming and opportunities to our audience and clients”, Orlando Rosales CEO of Media Vista Group and Mayela Rojas EVP and CCO of Media Vista group commented.